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Google Analytics is the standard for web analytics and provides the means to track, analyze and report on site visits, marketing goals and ad revenue generated from your site. In this course we will demonstrate how to use Google Analytics to measure traffic ad performance, ROI and conversions, plus understand how people use your website. This course covers functionality, from account creation to reporting fundamentals, and explains how to read insights from the vast array of data available.

Learners do not need to have any prior knowledge of using Google Analytics. You should be comfortable using a computer for general use, such as basic keyboard and mouse skills, opening files and folders, and launching applications.

1. What Is Web Analytics?

2. Google Analytics Fundamentals

3. Understanding accounts and profile administration

4. Detailed Reports

5. Visitor and Audience Reports

6. Advertising Reports

7. Traffic Sources and Channel Reports

8. Behaviour and Content Reports

9. Conversions

10. Summary

To book in for this course or to request more information, please fill in the form below and we will reply to you as soon as possible.

Alternatively, you can contact us by phone or email and we will be happy to discuss any queries you may have.