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Search Engine Optimisation (SEO)

This course introduces top SEO techniques for technical optimisation, content optimisation, offsite optimisation and competitive research. We cover essentials for the SEO toolkit, such as Google’s Search Console, PageSpeed Insights, Keyword Planner and Structured Data Markup Helper, as well as Screaming Frog SEO Spider and Site-liner. Gauge how your site is progressing, see how it compares against the competition and plan for measurable improvements. We will include the latest SEO factors all users must consider.

Learners do not need to have any prior knowledge of using SEO. You should be comfortable using a computer for general use, such as basic keyboard and mouse skills, opening files and folders, and launching applications.

  • An Introduction to Keyword Research
  • Understanding Keywords
  • Keyword Research Tools
  • Generate a Long List of Potential Keywords
  • Determining Keyword Search Volume
  • Analysing Ranking Data & Keyword Competition
  • Putting Your Keyword Research Into Action
  • SEO Auditing
  • On-Site Optimisation
  • SEO Audit – Using Website Standards & Tools
  • SEO Audit – Off-Site SEO
  • SEO Audit – Competition Analysis
  • Website Promotion
  • Completing the Website SEO Audit
  • Understanding Link Building
  • Back Linking
  • Understanding Your Competition
  • Link Building Tactics & Techniques
  • Directories
  • Summary
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Upcoming Events › SEO

December 2019

February 2020

Don’t see any dates that suit you, or want to organise a private training session? Please fill in the form below and we will reply to you as soon as possible.

Alternatively, you can contact us by phone or email and we will be happy to discuss any queries you may have.

I highly recommend BigRockTraining – Peter was excellent and provided first class training on Google Analytics & Google Tag manager. He was fully engaged and answered our numerous questions over the two day course. I found the training very useful and Peter’s teaching style made the course interesting and easy to follow. Don’t look any further – this is the training company you need!

Julie Burden, Marketing Director at Savage & Whitten Wholesale

We enrolled in Adobe Premiere, After Effects and Photoshop training with Peter, and all were easy to follow and of a very high standard. Peter is an excellent trainer and has a great way of explaining new concepts so that everyone could grasp each step of the training. BigRockTraining were able to facilitate the training on site with us which was incredibly convenient and at a very reasonable cost. I would highly recommend BigRockTraining for any of your digital training needs!

Mark Collins, Digital Marketing Specialist at Mallusk

Peter delivered a superb and comprehensive course, putting his students at ease and filling them with the confidence to learn and succeed. I was able to go at my own pace and ensure I was getting exactly what I needed from this course. Peter is extremely personable, approachable and professional. I would highly recommend BigRockTraining to other clients, and will definitely seek their services again.

Julie Ring, Senior Visual Designer at SSE

I have dabbled in producing videos on Adobe Spark Video before, but Peter’s tips and working in the class to produce a video from start to finish really helped to make my videos look so much more professional. I found the course really informative and at the right level for me as a beginner. I would definitely recommend BigRockTraining to other Communications or Marketing Officers looking to develop their skills in their organisation!

Laura McVeigh, Communications Officer at Woodland Trust

The SEO strategy course gave us a thorough understanding of the principles of SEO and provided practical methods to improve our website’s ranking. The training was very well organised with a hands-on format that helped us understand and remember the content of the course. Friendly and helpful facilitator. Highly recommended!

Clemence Badier, Marketing Manager