Half Day

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Google Ads

This course explains how to use Google Ads to get more clicks, conversions and ultimately more return on your investment in search advertising. Get the most value from your pay-per-click (PPC) spend, learn how to choose the best keywords, write great ad copy and measure the effectiveness of your ads on the leading PPC platform.  We explore the best practices for setting up your account and offers advice on keyword research, bidding strategies, the Quality Score, conversion tracking and campaign optimisation.

Learners do not need to have any prior knowledge of using Google Ads. You should be comfortable using a computer for general use, such as basic keyboard and mouse skills, opening files and folders, and launching applications.

  • Getting to Know Ads
  • Getting Started
  • Researching Keywords
  • Creating Your First Search Campaign
  • Creating Your First Ad Group
  • Understanding Quality Score
  • Tracking Ad Performance
  • Leveraging Video Advertising
  • Summary

Half Day

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Google Analytics

Google Analytics is the standard for web analytics and provides the means to track, analyze and report on site visits, marketing goals and ad revenue generated from your site. In this course we will demonstrate how to use Google Analytics to measure traffic ad performance, ROI and conversions, plus understand how people use your website. This course covers functionality, from account creation to reporting fundamentals, and explains how to read insights from the vast array of data available.

Learners do not need to have any prior knowledge of using Google Analytics. You should be comfortable using a computer for general use, such as basic keyboard and mouse skills, opening files and folders, and launching applications.

  • What Is Web Analytics?
  • Google Analytics Fundamentals
  • Understanding accounts and profile administration
  • Detailed Reports
  • Visitor and Audience Reports
  • Advertising Reports
  • Traffic Sources and Channel Reports
  • Behaviour and Content Reports
  • Conversions
  • Summary

1 Day

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Google Web Designer

Google Web Designer gives you the power to create beautiful, engaging HTML5 ads. Use animation and interactive elements to bring your creative vision to life, and enjoy seamless integration with other Google products, like Google Drive, Display & Video 360, and Google Ads.

Learners do not need to have any prior knowledge of using Google Web Designer, however it would be advantageous to be comfortable with most of the topics covered in our Google Ads course.

  • Layers and Groups
  • Swatches and Stacking Order
  • Strokes, Dashes, and Arrows
  • Gradients and the Gradient Tool
  • Seamlessly Repeating Patterns
  • Align and Distribute
  • Live Paint and Interlocking Paths
  • Placing Photoshop Images
  • Saving for the Web (and PowerPoint)
  • Summary
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Upcoming Events › Google

December 2019

February 2020

March 2020

Don’t see any dates that suit you, or want to organise a private training session? Please fill in the form below and we will reply to you as soon as possible.

Alternatively, you can contact us by phone or email and we will be happy to discuss any queries you may have.

I highly recommend BigRockTraining – Peter was excellent and provided first class training on Google Analytics & Google Tag manager. He was fully engaged and answered our numerous questions over the two day course. I found the training very useful and Peter’s teaching style made the course interesting and easy to follow. Don’t look any further – this is the training company you need!

Julie Burden, Marketing Director at Savage & Whitten Wholesale

We enrolled in Adobe Premiere, After Effects and Photoshop training with Peter, and all were easy to follow and of a very high standard. Peter is an excellent trainer and has a great way of explaining new concepts so that everyone could grasp each step of the training. BigRockTraining were able to facilitate the training on site with us which was incredibly convenient and at a very reasonable cost. I would highly recommend BigRockTraining for any of your digital training needs!

Mark Collins, Digital Marketing Specialist at Mallusk

Peter delivered a superb and comprehensive course, putting his students at ease and filling them with the confidence to learn and succeed. I was able to go at my own pace and ensure I was getting exactly what I needed from this course. Peter is extremely personable, approachable and professional. I would highly recommend BigRockTraining to other clients, and will definitely seek their services again.

Julie Ring, Senior Visual Designer at SSE

I have dabbled in producing videos on Adobe Spark Video before, but Peter’s tips and working in the class to produce a video from start to finish really helped to make my videos look so much more professional. I found the course really informative and at the right level for me as a beginner. I would definitely recommend BigRockTraining to other Communications or Marketing Officers looking to develop their skills in their organisation!

Laura McVeigh, Communications Officer at Woodland Trust

The SEO strategy course gave us a thorough understanding of the principles of SEO and provided practical methods to improve our website’s ranking. The training was very well organised with a hands-on format that helped us understand and remember the content of the course. Friendly and helpful facilitator. Highly recommended!

Clemence Badier, Marketing Manager