Half Day

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Facebook for Business

In this course, learn to set up a Facebook account exclusively for business use and build out your Page to promote your brand. We will teach you how to create interesting posts and updates, thereby building a thriving and engaged Facebook community. Learn about paid strategies for increasing your reach with boosted posts, and track your return on investment with Facebook Insights.

Learners do not need to have any prior knowledge of using Facebook. You should be comfortable using a computer for general use, such as basic keyboard and mouse skills, opening files and folders, and launching applications.

  • Introduction
  • Facebook Pages
  • Build Your Page
  • Build Your Audience
  • Creating Facebook Posts
  • Advanced Facebook Page Features
  • Engage Your Audience
  • Promote Your Business on Facebook
  • Understand Facebook Insights and Reports
  • Summary

1 Day

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Facebook Advertising

Learn all about Facebook advertising from a Facebook expert, who will show you how to optimise your Facebook ads for increased conversions and decreased costs. Whether your marketing objective is to build awareness, create brand engagement or promote your business locally, this course gives you the techniques to increase sales via social marketing.

Learners should be comfortable using Facebook for most of the topics covered in our Business course.

  • Intro to Facebook marketing
  • Create an optimised Facebook Page
  • Facebook ads mastery
  • Creating a Facebook ad
  • Facebook ad targeting
  • Split testing your Facebook ad
  • Types of Facebook ads – analysis
  • Facebook reporting
  • Social media marketing
  • Facebook engagement
  • Facebook Insights
  • Summary
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Upcoming Events › Facebook

January 2020

Don’t see any dates that suit you, or want to organise a private training session? Please fill in the form below and we will reply to you as soon as possible.

Alternatively, you can contact us by phone or email and we will be happy to discuss any queries you may have.

I highly recommend BigRockTraining – Peter was excellent and provided first class training on Google Analytics & Google Tag manager. He was fully engaged and answered our numerous questions over the two day course. I found the training very useful and Peter’s teaching style made the course interesting and easy to follow. Don’t look any further – this is the training company you need!

Julie Burden, Marketing Director at Savage & Whitten Wholesale

We enrolled in Adobe Premiere, After Effects and Photoshop training with Peter, and all were easy to follow and of a very high standard. Peter is an excellent trainer and has a great way of explaining new concepts so that everyone could grasp each step of the training. BigRockTraining were able to facilitate the training on site with us which was incredibly convenient and at a very reasonable cost. I would highly recommend BigRockTraining for any of your digital training needs!

Mark Collins, Digital Marketing Specialist at Mallusk

Peter delivered a superb and comprehensive course, putting his students at ease and filling them with the confidence to learn and succeed. I was able to go at my own pace and ensure I was getting exactly what I needed from this course. Peter is extremely personable, approachable and professional. I would highly recommend BigRockTraining to other clients, and will definitely seek their services again.

Julie Ring, Senior Visual Designer at SSE

I have dabbled in producing videos on Adobe Spark Video before, but Peter’s tips and working in the class to produce a video from start to finish really helped to make my videos look so much more professional. I found the course really informative and at the right level for me as a beginner. I would definitely recommend BigRockTraining to other Communications or Marketing Officers looking to develop their skills in their organisation!

Laura McVeigh, Communications Officer at Woodland Trust

The SEO strategy course gave us a thorough understanding of the principles of SEO and provided practical methods to improve our website’s ranking. The training was very well organised with a hands-on format that helped us understand and remember the content of the course. Friendly and helpful facilitator. Highly recommended!

Clemence Badier, Marketing Manager