Half Day

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Email Marketing with MailChimp

We demonstrate how MailChimp, the email marketing platform, can work for you. Learn how to set up a free MailChimp account, add new or existing subscribers and use list segments and groups to target your messaging for different types of audiences. We show how to use email templates to create engaging newsletters and interpret the results after you send. Plus, we provide you with tips on how to grow your lists.

Learners do not need to have any prior knowledge of using MailChimp. You should be comfortable using a computer for general use, such as basic keyboard and mouse skills, opening files and folders, and launching applications.

  • Using email in your marketing mix
  • Building an Email List
  • Designing an effective marketing email
  • Making your email content valuable
  • Creating “From” addresses and subject lines
  • Combine email with social media and mobile devices
  • Creating and sending campaigns
  • Working with sign-up forms
  • Working with subscriber lists
  • Engaging your subscribers
  • Maximising your email campaign results
  • MailChimp paid account features
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I highly recommend BigRockTraining – Peter was excellent and provided first class training on Google Analytics & Google Tag manager. He was fully engaged and answered our numerous questions over the two day course. I found the training very useful and Peter’s teaching style made the course interesting and easy to follow. Don’t look any further – this is the training company you need!

Julie Burden, Marketing Director at Savage & Whitten Wholesale

We enrolled in Adobe Premiere, After Effects and Photoshop training with Peter, and all were easy to follow and of a very high standard. Peter is an excellent trainer and has a great way of explaining new concepts so that everyone could grasp each step of the training. BigRockTraining were able to facilitate the training on site with us which was incredibly convenient and at a very reasonable cost. I would highly recommend BigRockTraining for any of your digital training needs!

Mark Collins, Digital Marketing Specialist at Mallusk

Peter delivered a superb and comprehensive course, putting his students at ease and filling them with the confidence to learn and succeed. I was able to go at my own pace and ensure I was getting exactly what I needed from this course. Peter is extremely personable, approachable and professional. I would highly recommend BigRockTraining to other clients, and will definitely seek their services again.

Julie Ring, Senior Visual Designer at SSE

I have dabbled in producing videos on Adobe Spark Video before, but Peter’s tips and working in the class to produce a video from start to finish really helped to make my videos look so much more professional. I found the course really informative and at the right level for me as a beginner. I would definitely recommend BigRockTraining to other Communications or Marketing Officers looking to develop their skills in their organisation!

Laura McVeigh, Communications Officer at Woodland Trust

The SEO strategy course gave us a thorough understanding of the principles of SEO and provided practical methods to improve our website’s ranking. The training was very well organised with a hands-on format that helped us understand and remember the content of the course. Friendly and helpful facilitator. Highly recommended!

Clemence Badier, Marketing Manager