6 Days

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Digital Marketing Masterclass

Our Digital Marketing masterclass lasts six days over two weeks, and includes the following courses:

Section 1

Module 1 – Search Engine Optimisation (SEO)

Discover what SEO is and how to use it to increase website visibility to search engines, attracting the right traffic to the right webpages. Gain those vital citations and learn how to develop a strategy to attract users to your site.

Module 2 – Podcasting

Podcasting can be a cost-effective way to reach an audience, and it has seen increased interest in recent years. The use of podcasting allows you to get your niche content to the right people. In this BigRockDesigns’ course learn how to create a podcast to match your budget, plus learn how to record audio, conduct an interview, and more.

Module 3  – Video Marketing with YouTube

Learn how to market, view, upload and share videos on YouTube. We will demonstrate how to set up your account, build a following, promote your videos on Facebook and Twitter and provide you with the best techniques to shoot and edit film specifically for a YouTube audience.

Module 4 – Facebook for Business

Promote your company’s brand, increase sales, engage customers and drive site traffic using Facebook. Social media marketing and the basics of creating a successful online presence are covered. Whether your marketing objective is to build awareness, create brand engagement or promote your business locally, this course gives you the techniques to increase sales via social marketing.

Module 5 – Writing for the Web

Develop practical skills for writing for online media, including keeping your content updated, writing at the right level for your audience and avoiding jargon. Thinking like this helps improve the chances that customers will return to your site time and again.

Section 2

Module 6 – Google Ads

Get the most from your Pay-Per-Click (PPC) spend; choose the best keywords, write great ad copy and measure the effectiveness of your ads on the leading PPC platform. We explain the PPC landscape and demonstrate how to get more clicks, conversions and ultimately more return on your investment.

Module 7 – Google Analytics

In this course you will learn how to use Google Analytics to measure traffic ad performance, ROI and conversions, plus gain insight into how people use your website.

Module 8 – Instagram for Business

We will demonstrate Instagram promotional techniques, how to gain followers, comments, and likes for your business or personal brand. On course completion you will have the valuable skills that will help you effectively build a strong community of Instagram followers.

Module 9 – Pinterest For Business

We explore business ready features such as: Rich Pins, how to set up your business Pinterest account, and how to set up boards and create Pins strategically. We also demonstrate how to create an ad campaign, build an audience, and measure analytics.

Module 10 – Email Marketing

Learn how MailChimp, the email marketing platform, can work for you. Learn how to set up a free MailChimp account, add new or existing subscribers and use list segments and groups to target your messaging for different types of audiences.

Module 11 – Making Movies on Mobile

Our video recording course that provides the concepts and skills to create high quality videos with a smartphone. The course gives an overview of the basic concepts of video as well as the different phases for planning, recording and editing.

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I highly recommend BigRockTraining – Peter was excellent and provided first class training on Google Analytics & Google Tag manager. He was fully engaged and answered our numerous questions over the two day course. I found the training very useful and Peter’s teaching style made the course interesting and easy to follow. Don’t look any further – this is the training company you need!

Julie Burden, Marketing Director at Savage & Whitten Wholesale

We enrolled in Adobe Premiere, After Effects and Photoshop training with Peter, and all were easy to follow and of a very high standard. Peter is an excellent trainer and has a great way of explaining new concepts so that everyone could grasp each step of the training. BigRockTraining were able to facilitate the training on site with us which was incredibly convenient and at a very reasonable cost. I would highly recommend BigRockTraining for any of your digital training needs!

Mark Collins, Digital Marketing Specialist at Mallusk

Peter delivered a superb and comprehensive course, putting his students at ease and filling them with the confidence to learn and succeed. I was able to go at my own pace and ensure I was getting exactly what I needed from this course. Peter is extremely personable, approachable and professional. I would highly recommend BigRockTraining to other clients, and will definitely seek their services again.

Julie Ring, Senior Visual Designer at SSE

I have dabbled in producing videos on Adobe Spark Video before, but Peter’s tips and working in the class to produce a video from start to finish really helped to make my videos look so much more professional. I found the course really informative and at the right level for me as a beginner. I would definitely recommend BigRockTraining to other Communications or Marketing Officers looking to develop their skills in their organisation!

Laura McVeigh, Communications Officer at Woodland Trust

The SEO strategy course gave us a thorough understanding of the principles of SEO and provided practical methods to improve our website’s ranking. The training was very well organised with a hands-on format that helped us understand and remember the content of the course. Friendly and helpful facilitator. Highly recommended!

Clemence Badier, Marketing Manager