- What’s new in SEO in 2019? Why You should know and learn new trends for the improvement of your skills in search optimization.
- Confusion on much information about search engine optimization (SEO) when you’re still new in the career is just normal. There can be discouraging tactics against your skills but nothing really scary when you are learning about SEO.
- Following an analysis of the fundamental trends in SEO for 2019 and their significance to newcomers, here are some tips to consider.
1. Site optimization for mobile devices
Starting SEO is critical in mobile optimization. Test the performance of your site and load the speed in all devices.
Take into account that browsing delay can be considered as a missed engagement for a new visitor.
A brand new strategy in SEO needs mobile optimization as people spend more time on their own phones year after year. It is more than an improvement just like the speed on your website. The modern day SEO is all about understanding mobile consumers along with the difference of their searching habits to those of the desktop users.
Should you be in a hurry, it would be best to consider your searching habits. You might, as well, consider the appealing search result. This would be mobile optimized with fast answers.
2. Considering human ability in search engine optimization
The objective here is to select the right keywords that can be used by the audience to maintain the engagement and relevance of the content. It’s not merely for site ranking improvement.
Always consider your target audience when you create content and make it relevant and interesting. This will make them more interested in reading your content. Focus on the content’s optimization as soon as you understand what the readers want to read.
Achieve content with higher SERPs through its optimization because good content is not enough. You need not add keywords in it to make search engine appealing. Rewarding these techniques may not be possible with the sophistication of Google and other search engines.
You can increase the search traffic of your site with your content’s quality and significance. Just look for the appropriate balance between search optimization and content quality.
3. Analyzing the existing search traffic of your site
Keep an eye on your existing search traffic if you’re uncertain on how to begin and make a test. Look for the best-performing pages and which of the keywords used by your audience for content access.
Assess the top 10 posts on your site and find their common feature. Try to consider your content’s quality, each post’s length, and the on-site optimization’s best practices.
Update your evergreen posts with a keen assessment of the current performance of SEO and search traffic. Make sure that the updates are for topics appealing to your audience.
4. Understanding the search approach of the users
Most users seem to make an assumption on the better performance of keywords over the others. While testing keywords is a good initiative, SEO now puts emphasis on search intent understanding. Finding an effective keyword leading site traffic isn’t enough.
Search intent is critical in a long-term strategy for SEO. You can successfully optimize your site when you understand the use of search engines by the target audience.
We should not depend on assumptions as searches are now more dynamic. There’s a need to test the effect of optimization on your search traffic then apply viable conversational queries to keyword combination.
5. Have an update on the recent SEO changes
Follow the algorithm updates and the latest trends affecting your strategies to master SEO. It would be best to continuously read and keep informed on possible changes in every new skill in SEO.
It remains significant to never stop reading on these updates and their value to your tactics whether you are already an experienced professional or a newcomer.
6. Don’t underestimate your site’s UX
Every year, the experience of users becomes more relevant in SEO. Search results become more personalized with the evolution of Google and its aim is to provide the best experience users can get.
Ensure the appeal of your site’s UX to attract people to read other than the relevance and quality of your content.
Your page should be engaging along with its post like optimizing for mobile or just facilitate longer reads.
Better user experience and great content must go hand in hand as neither of the results to a successful SEO alone.
Analyze the bounce rate of your site as well as the time spent then compare with its load speed.
Use different devices and browsers in testing the performance of your site and improve all the associated issues threatening the loss of your audience.
7. Know the significant ranking factors of your site
It is best to spend time to get even with the recent SEO updates every month. Reading more on the ranking factors to your SERP position would be a great start.
Learn the impact of these factors on your optimization tactics such as the use and importance of the appropriate keywords, use of backlinks, and page speed.
8. Find the link between SEO and social media
Social signals remain valuable in understanding the effect of your social presence on the search results though they may not include the factors for ranking.
Social media can play a significant role in your site’s authority and presence online as it becomes a part of our daily lives. It’s the same with all the other brands with existing social presence.
Google starts to incorporate social results attempting to provide a holistic online presence approach. It enables users to discover the right answers as quickly as possible through more content indexing to its search results. Be mindful that your online authority and presence are limitless to your search results.
Social networks also turn into their own search engines where the users still look for an answer to their own questions. Pinterest and YouTube now become very notable visual search engines while Facebook and Twitter become an aid in searching for information on a news event or a person.
This only signifies the changing search habits and its relevant understanding of the various ways to make your content available and accessible on various channels.
9. Understanding the use of voice search
Voice search is projected to be the biggest trend shaping SEO both in 2019 and 2020. Its adoption rate increases and there’s an expectation for consumers to use voice commands in 2019.
This requires search optimization change to better understand the new search intent. People then use more conversational queries and longer questions through voice search. Keywords need to be more significant to your target audience and the measurement of your strategy’s success.
The measurement remains useful in understanding the difference between voice and text commands though it’s still at the early stage.
So, relevant answering of questions can be possible when you think of the consumers first.
- You don’t have to make SEO a complicated thing. There’s no rush in enhancing your skills and improve the optimization of your site. Well, start by considering the online habits of your readers.
- How’s your readers’ behavior?
- Which keywords are they using?
- What do you think you need to improve to enhance your strategy in SEO?
- What are the pages of your site perform best?